--- title: "Automating Lead Follow-Up | Liftoff Local" description: "How to set up automated SMS and email sequences so no lead falls through the cracks." lang: en json-ld: | { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://liftofflocal.co/#organization", "name": "Liftoff Local LLC", "alternateName": "Liftoff Local", "url": "https://liftofflocal.co", "description": "Marketing infrastructure for local businesses. Liftoff Local builds and runs the website, search presence, advertising, and Lead Management System behind an Ohio local business as one connected system.", "logo": "https://liftofflocal.co/og-image.png", "email": "hello@liftofflocal.co", "telephone": "+1-937-887-3622", "sameAs": [ "https://www.facebook.com/profile.php?id=61586439009930", "https://www.instagram.com/liftofflocal/", "https://www.tiktok.com/@liftofflocal" ] }, { "@type": [ "LocalBusiness", "ProfessionalService" ], "@id": "https://liftofflocal.co/#localbusiness", "name": "Liftoff Local", "url": "https://liftofflocal.co", "image": "https://liftofflocal.co/og-image.png", "telephone": "+1-937-887-3622", "email": "hello@liftofflocal.co", "priceRange": "$$", "address": { "@type": "PostalAddress", "addressLocality": "Bellefontaine", "addressRegion": "OH", "postalCode": "43311", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": 40.3612, "longitude": -83.7599 }, "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "09:00", "closes": "17:00" } ], "areaServed": [ { "@type": "City", "name": "Bellefontaine", "containedInPlace": { "@type": "State", "name": "Ohio" } }, { "@type": "City", "name": "Columbus", "containedInPlace": { "@type": "State", "name": "Ohio" } }, { "@type": "City", "name": "Dayton", "containedInPlace": { "@type": "State", "name": "Ohio" } }, { "@type": "City", "name": "Cincinnati", "containedInPlace": { "@type": "State", "name": "Ohio" } }, { "@type": "City", "name": "Springfield", "containedInPlace": { "@type": "State", "name": "Ohio" } }, { "@type": "City", "name": "Marysville", "containedInPlace": { "@type": "State", "name": "Ohio" } }, { "@type": "City", "name": "Lima", "containedInPlace": { "@type": "State", "name": "Ohio" } }, { "@type": "City", "name": "Mason", "containedInPlace": { "@type": "State", "name": "Ohio" } } ], "sameAs": [ "https://www.facebook.com/profile.php?id=61586439009930", "https://www.instagram.com/liftofflocal/", "https://www.tiktok.com/@liftofflocal" ] }, { "@type": "WebSite", "@id": "https://liftofflocal.co/#website", "url": "https://liftofflocal.co", "name": "Liftoff Local", "publisher": { "@id": "https://liftofflocal.co/#organization" } } ] } --- Built in Bellefontaine • Proudly Serving Ohio [Client Portal](https://liftoffatlas.com) [![Liftoff Local](/assets/logo-dark-B-yraK70.png)](/) - The System - Solutions - Resources - Industries - Company [Pricing](/pricing)[Book a Call](/book-a-call) 1. [Home](/) 3. [Resources](/resources) 5. [Academy](/resources?tab=academy) 7. Automating Lead Follow-Up Marketing Academy # Automating Lead Follow-Up How to set up automated SMS and email sequences so no lead falls through the cracks. 14 min lesson CRM and Automation ## The Speed-to-Lead Problem 78% of customers buy from the first business that responds. If you're taking hours or days to follow up with leads, you're handing revenue to your competitors. Automation solves this by responding in seconds, 24/7. ## The Perfect Follow-Up Sequence Immediate: automated text confirming you received their inquiry. 5 minutes: personalized email with next steps. 1 hour: if no response, second SMS. Day 2: follow-up email with value (tips, case study). Day 5: final check-in. This isn't pushy — it's professional. Pro Tips - SMS gets 98% open rates vs. 20% for email - Keep messages short and conversational - Always include a clear next step in every message ## Tools You Need A CRM with automation capabilities (like the one built into the Liftoff Growth System). You need: automatic lead capture from forms, SMS and email sending, sequencing logic, and notification when a lead responds. ## Setting Up Your First Automation Start with one automation: when a form is submitted, send an instant SMS confirmation and notify your team. This alone can increase your conversion rate by 30%+. Build from there. ## Key Takeaways - 78% of customers buy from the first to respond - Respond within minutes, not hours - SMS > email for initial follow-up - Start with one automation and build from there ### Want More Marketing Lessons? Get notified when we publish new lessons and receive exclusive marketing tips for local businesses. 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